Get into the habit of checking your name in top search engines at least once a month – make it an easy-to-remember day, such as the first or last day of the month; or the monthly anniversary of your birthday. (Remember to search for all variations of your name: And your store or business name too, if it’s different from yours.)
Getting into the habit of monitoring and nurturing your online reputation is your best bet against any embarrassing “leaks”. It will also help you nip false rumors and stories in the bud and protect your copyrighted intellectual property.
Remember the Golden Rule…
“Who am I?”
“What do I want my target audience to see” before sharing even the most innocuous comment online.
Keep these two questions in mind every time you post anything to the net, and you’ll be well on your way to creating a powerful internet persona – and sterling reputation.
To quote a common and often-quoted but surprisingly little-observed axiom…
Research shows that one is at greater risk of heart disease without a strong network of friends and family. Loneliness can cause inflammation within the cells of the body, and in otherwise healthy people isolation can be just as dangerous as having high cholesterol or even smoking. (This is tricky for someone like me – an extreme introvert who requires enormous amounts of solitude in order to recharge my batteries. I counteract that by spending time in remote nature – another effective way to get emotional-stroke needs met – and by keeping a tuned ear on my own thoughts).
When we take the time to actually witness our own thoughts as they occur, we recognize that they are often centered in the future or the past, which is often not calming to our bodies. New research from a long-term aging studies have revealed that happy people not only enjoy life more, but also have more life to enjoy! This is why it can be enormously helpful for us to pay close attention to our thoughts, and then re-direct them when we witness ourselves thinking negatively. This is why forgiving others is one of the most healing things we can ever do for ourselves, as the act of forgiveness can help to derail the runaway train of a repetitive negative thought. Remember that sometimes during our busy everyday lives, it’s oddly challenging to drop into an actual feeling. We have a tendency to intellectualize gratitude. And that’s okay. Start there, if you need to (see #8 above). After you think about something for which you can feel grateful, then move past the idea of it, into the actual emotion itself. I like to imagine my body is getting lighter, and that my heart is floating up like helium and radiating playfulness and love. Heck, sometimes I even throw my hands up over my head in celebration! Judge me if you will but I’m telling you, it works for me. To be healthy for the long haul, the words that play in our brains need to be as positive as possible:
which of the above insights are you already using masterfully?
which are you eager to strengthen?
Bottom Line Reputation Management is much like SEO, but much harder Negative results can be prevented and moved out of sight. It will take time, effort and dedication. Prevention, authenticity and relationship are vital for sustainable reputation management